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This blog is dedicated to exploring the world of data analytics, business intelligence, and data science. Whether you are a seasoned professional or just starting out, our blog will provide you with valuable insights and practical advice to help you stay ahead of the curve in this rapidly evolving industry. From data visualization to machine learning, we cover it all. Join us on this exciting journey and discover the power of data-driven decision making.
LATEST POSTS
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Bet Size: A Red Flag for Risk — or a Green Light for Loyalty?
In iGambling, one of the most common — and most misunderstood — signals of player behavior is bet size. We watch it closely. We plot it in dashboards. We build segments and scoring models around it. But here’s the real question: What does a rising bet actually mean? Is it a sign of growing trust
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Why Session Time Is One of the Most Underrated Metrics in iGambling
In the data-driven world of iGambling, we’ve grown accustomed to measuring success with a familiar set of KPIs: But there’s one metric that too often gets overlooked — one that offers a deeper, more human perspective on how players interact with your platform: 👉 Time spent on site. Not just number of logins. Not just
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Can You Spot a Future VIP Before They Spend Big? Yes — Here’s How
In the iGambling world, VIP players (a.k.a. High Rollers) are gold. They represent a small percentage of the user base — often just 1–5% — but generate a disproportionate share of revenue, sometimes up to 50% of total GGR. But here’s the challenge: By the time someone is recognized as a VIP — they’ve already
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Forget Demographics: Why Behavioral Segmentation Is the Future of iGambling Strategy
For decades, marketing revolved around one fundamental principle: Know your customer — by age, gender, geography, and language. In iGambling, this often translated to demographic-based targeting like: “Men aged 25–35 from Western Europe are our sweet spot.” But that mindset belongs to the early 2010s. Today, players don’t just want a product that “suits their
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Who Are Bonus Hunters — and How to Turn Them from a Threat into a Strategic Asset
In iGambling, not all players come for the same reasons. Some are loyal fans of the brand. Others are casual users seeking entertainment. And then there’s a specific type of player that tends to trigger alarm bells in CRM and bonus teams: the Bonus Hunter. These players don’t care about brand loyalty, UX storytelling, or
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Not All Players Are the Same: How to Build Smarter Strategy with Player Classification in iGambling
In iGambling, it’s tempting to treat your player base as a single unit — a dashboard full of deposits, bets, GGR, and churn rates. But behind those metrics are real human behaviors. And if you’re building campaigns, features, or retention strategies based on “the average player,” you’re likely leaving money — and trust — on
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The Data Detective 