The Data Detective

In the iGaming industry, the difference between good and great companies isn’t just about who has the most data — it’s about who knows how to use it. As competition intensifies and margins tighten, data can no longer sit in dashboards or reports. It must fuel decision-making at every level — from player personalization to

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In the world of iGaming, player churn is often treated as a binary outcome: the user is either “with us” or “gone.” But that mindset is outdated — and costly. Churn doesn’t happen in a moment. It unfolds over time. And during that time, players almost always leave digital breadcrumbs — subtle behavior changes that

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In the rapidly evolving iGambling industry, analytics has become one of the key drivers of competitive advantage. From churn prediction to fraud detection, from player scoring to pre-VIP identification — we’re building increasingly advanced models. But despite all this technical sophistication, one critical question often remains unanswered: How do we know it’s really working? Many

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In the world of iGambling, bonuses are everywhere. They’re the lifeblood of acquisition campaigns, the fuel behind many retention strategies, and — for some teams — a default answer to almost any user engagement challenge. But here’s the hard truth: bonuses aren’t magic. They’re expensive. And when used blindly, they can easily turn into one

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