Player churn is often treated as a post-mortem metric in iGambling. The player leaves → we notice it later → we send a reactivation offer → silence. But by then, the real opportunity is gone. Churn isn’t an event. It’s a process. And like any process, it leaves signals — subtle, scattered, but measurable. If…

When we talk about analytics in iGambling, the conversation often centers around revenue: How do we increase lifetime value? How can we optimize conversion and retention? Which segment responds best to which bonus? But there’s another, equally important question that every operator must address: What happens when the player loses control? This is where the…

In the iGambling industry, there’s an unspoken truth that shapes every growth strategy: A small group of players — often just 10% — can generate up to 90% of total revenue. These are the VIPs, the whales, the high-value clients. They are rare. They are powerful. And they are incredibly valuable. But here’s the challenge:…

In the iGambling industry, success doesn’t begin with big bonuses or flashy user interfaces. It starts with a deceptively simple but strategically critical question: What does the player actually want? It might sound philosophical, but it’s the cornerstone of effective analytics, product design, and marketing in the gambling space. Without understanding the player’s motivation, every…