In the iGaming industry, the difference between good and great companies isn’t just about who has the most data — it’s about who knows how to use it. As competition intensifies and margins tighten, data can no longer sit in dashboards or reports. It must fuel decision-making at every level — from player personalization to…

In the world of iGaming, player churn is often treated as a binary outcome: the user is either “with us” or “gone.” But that mindset is outdated — and costly. Churn doesn’t happen in a moment. It unfolds over time. And during that time, players almost always leave digital breadcrumbs — subtle behavior changes that…

In the rapidly evolving iGambling industry, analytics has become one of the key drivers of competitive advantage. From churn prediction to fraud detection, from player scoring to pre-VIP identification — we’re building increasingly advanced models. But despite all this technical sophistication, one critical question often remains unanswered: How do we know it’s really working? Many…

In the world of iGambling, bonuses are everywhere. They’re the lifeblood of acquisition campaigns, the fuel behind many retention strategies, and — for some teams — a default answer to almost any user engagement challenge. But here’s the hard truth: bonuses aren’t magic. They’re expensive. And when used blindly, they can easily turn into one…